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时代广场Times square 屏幕介绍The screen 投放价值Brand value 优势介绍Introduce 客户案例Case 二次传播Transmission
纽约时代广场简介
纽约时代广场简介
纽约时代广场简介
纽约时代广场(Times Square)位于美国纽约市曼哈顿区第42大街、弗洛德街跟第7路交叉的三角地带,是财富与文化双雄交汇的“世界十字路口”。 在这里,年均客流量数千万人次、人员流量上亿人次;作为全球最受瞩目的商业核心地段,全球高端品牌长期在这里传播品牌形象;而这里播出的信息多 次引起BBC、路透社等传媒巨头的关注,成为名副其实“吸引世界目光”的最佳窗口之一,能够登陆纽约时代广场,也随之成为了众多品牌梦寐以求的“荣耀时刻”。
  • NO.1

    世界的十字路口

    每天高峰期游客量可达30万,年均客流量4000万人次,人员流量1亿人次,当之无愧的“世界十字路口”。

  • NO.2

    黄金地理位置

    时代广场位于百老汇大街、第七大道和42街交叉三角地。财富与艺术在这里牵手。

  • NO.3

    GDP相当中等城市

    报告显示,纽约时代广场创造的国内生产总值(GDP)与美国匹兹堡、奥斯汀、波特兰等中等城市不相上下。

  • NO.4

    世界品牌首选

    优越的地址位置、可观的人流量,促使这里成为世界品牌宣传首选。

Times square
Times square
Times square
Times Square, located in the triangle of 42nd street, Floyd street and 7th street in Manhattan, is the "crossroads of the world" where wealth and culture meet.
Here, the annual passenger flow of tens of millions of person-times, personnel flow of hundreds of millions of person-times;As the most prominent commercial core area in the world, global high-end brands have been spreading brand image here for a long time.
  • NO.1

    The crossroads of the world

    Every day, the peak number of visitors can reach 300,000, the annual passenger flow of 40 million people, 100 million people flow, worthy of the "crossroads of the world".

  • NO.2

    Golden location

    Times square is located at the intersection of Broadway, seventh avenue and 42nd street.Wealth and art hold hands here.

  • NO.3

    Cities with fairly modest GDP

    New York's times square generates the same gross domestic product as mid-sized cities such as Pittsburgh, Austin and Portland, according to the report.

  • NO.4

    World brand first choice

    Superior address location, considerable flow of people, make here the world's first choice for brand promotion.

屏幕介绍

立足纽约传播世界 品牌营销高回报

The screen is introduced

Based in New York communication world brand marketing high returns

纳斯达克大屏(NASDAQ)

纳斯达克大屏(NASDAQ)

时代广场纳斯达克证券交易所外的半圆柱股市行情播报大屏,该屏制作超过3700万美元,于2000年初揭幕启用, 商业金融气息与艺术和高科技手段在这里得到完美的统一;巨幅广告闪烁变幻,象征着成功和财富,使得千百万中国企业跃跃欲试,均渴望登陆这不同凡响的"世界第一屏",离世界之巅更进一步。

播出时间 : 每天6:00AM-2:00AM , 其中8:00-9:00,15:00-16:00由于开闭市不插播任何商业广告

具体位置 : 西街42与百老汇大道交汇处

汤森·路透社组合屏(REUTRS)

汤森·路透社组合屏(REUTRS)

汤森路透社广告屏是纽约时代广场另一标志性的数字广告组合屏,位于广场43号和第七大道交叉口路透社新闻大厦外侧紧邻纳斯达克广告大屏和时代广场大厦,高清LED屏采用全球最先进技术,全动态视屏广告强烈冲击感官,完美实现和移动社交媒体的交互切换及事件同步直播,覆盖整个时代广场视角,成干上万行人到此皆行注目礼,是时代广场曝光率最高的地标之一。

播出时间 : 每天6:00AM-2:00AM

具体位置 : 西街42与百老汇大道交汇处

NASDAQ large screen

NASDAQ large screen

The large semi-cylinder screen outside the nasdaq stock exchange in times square, which was made for more than 37 million dollars, was inaugurated in early 2000. The commercial and financial atmosphere was perfectly integrated with art and high-tech means.Giant advertisements, flashing and changing, symbolise success and wealth, have made millions of Chinese companies eager to land on the extraordinary "world's first screen", a step closer to the top of the world.

Broadcast time: every day from 6:00AM to 2:00AM, including 8:00-9:00,15:00-16:00, no commercial advertisements will be broadcast due to the opening and closing of the market

Specific location: west street 42 and Broadway avenue intersection

Thomson Reuters REUTRS

Thomson Reuters REUTRS

Thomson Reuters screen advertising is another iconic New York's times square combination of digital advertising screens, located at the junction of 43 square and seventh avenue Reuters news building outside next to the nasdaq advertising screen and times square tower, high-definition LED the world's most advanced technology, full-motion video advertising sense shock and perfect realization and mobile social media interaction switch and live events, times square covers the whole perspective, into a dry tens of thousands of pedestrians to the cudgel, is one of the tallest landmarks in The Times square exposure.

Air time: 6:00AM-2:00AM every day

Specific location: west street 42 and Broadway avenue intersection

投放价值

站在世界品牌市场前端,与国际品牌并肩

Brand value

Stand in front of the world brand market, and international brands side by side

01.现场品牌曝光

立足纽约传播世界,品牌营销高回报。

现场品牌曝光

02.线下品牌传播

线下多渠道传播,加大品牌影响力。

线下品牌传播

03.提升品牌活跃度

展示品牌特色,提升品牌价值。

提升品牌活跃度

04.紧跟大事件占领营销先机

大事件热点营销,占领营销最佳先机。

紧跟大事件占领营销先机

05.媒体集中曝光

多家媒体集中曝光,深度宣传品牌。

媒体集中曝光

06.提升品牌民族特性

增强品牌附加值,提升好感度。

提升品牌民族特性

01.On-site brand exposure

Based in New York communication world, brand marketing high returns.

On-site brand exposure

02.Offline brand communication

Offline multi-channel communication, enhance brand influence.

Offline brand communication

03.Increase brand activity

Display brand characteristics, enhance brand value.

Increase brand activity

04.Follow big events to capture marketing opportunities

Big event hot marketing, marketing occupy the best opportunity.

Follow big events to capture marketing opportunities

05.Media exposure

A number of media exposure, in-depth publicity brand.

Media exposure

06.Enhance brand national characteristics

Enhance the added value of the brand, improve goodwill.

Enhance brand national characteristics

优势介绍

立足纽约传播世界 品牌营销高回报

Advantage is introduced

Based in New York communication world brand marketing high returns

客户案例

立足纽约传播世界 品牌营销高回报

Customer case

空着

纳斯达克大屏
纳斯达克大屏
NASDAQ

广告屏幕发布国内二次传播思路

强覆盖,强曝光

每年数亿人流量,影响的不只是美国人,更是受到全球人事的关注,使其成为世界的焦点也成为品牌形象传播的“圣地”。

Advertising screen released domestic secondary dissemination ideas

Strong coverage, strong exposure

Every year, hundreds of millions of people flow, affecting not only americans, but also by the attention of global personnel, make it become the focus of the world and become the "holy land" of brand image communication.

微博&微信平台利用

广告播出后,在微信,微博上,进行话题制作,让全民参与进来.。提升观众对品牌的认知度。

Weibo & WeChat platform

After the advertisement broadcast, in WeChat, micro blog, topic production, let the whole people participate in.Enhance the audience's awareness of the brand.

微博&微信平台利用

话题引爆

除了纽约时代广场作为"世界十字路口"这一得天独厚的地理优势外,对于中国企业来 说,在时代广场做广告的目的大部分并不是为了直接吸引海外消费者,而是希望把影响 力带回国内。不少中国品牌在纽约时代广场上刊登了广告后,更针对其亮相在国内进行 了大面积的媒体曝光。这些品牌的主要目的还是借此在国内引起话题。

Subject to detonate

In addition to the unique geographical advantage of New York times square as the "crossroads of the world", for Chinese enterprises, the purpose of advertising in times square is not to directly attract overseas consumers, but to bring the influence back to China.Many Chinese brands in New York times square after the advertisement, more targeted at its appearance in the domestic media exposure.The main purpose of these brands is to create a conversation at home.

话题引爆
纳斯达克